Training Planning Strategic Marketing

Planning Strategic Marketing Training

Description:

Every business needs to convert potential clients to confirmed ones, who stay with the business for the long-term. Marketing does not only refer to determining and fulfilling customer demand but also creating such a demand for a specific product and/or service. Advertising is the most obvious marketing activity, but so is customer research, which matches products and/or services to customer needs in a better manner. Product design is also a marketing activity that matches an organisation’s products and/or services to known customer needs. A marketing strategy is a plan of how an organisation will market its products and services to its potential customers. Organisations may have more than one strategy at any given point in time and may use various marketing platforms such as networking, digital media, traditional print advertising, etc. One of the key factors for any organisation to successfully tap into the customer market is to create or produce a product or service that addresses a specific need for customers. Thus, finding and fulfilling customer need and then delivering suitable products and/or services are part of the marketing process.

Learning Outcomes

complete knowledge and information of strategic marketing planning
the required skills, confid_pelatihanence and experience to undertake additional roles and responsibilities related to strategic marketing planning, thus contributing to the growth of the organisation
the required knowledge and information to partake or independently devise effective strategic marketing plans for the organisation’s product and/or service offering
the necessary awareness and knowledge of the importance of having a structured marketing plan and undertaking steps to meet all requirements of a set plan
the confid_pelatihanence and knowledge to gather customer information and accurately interpret the same to understand customer need and make product and/or service offering changes accordingly, thus catering to a specific customer need
the required skillset and ability to build good and long-lasting customer relationships
the adequate skill, capability, confid_pelatihanence, and experience to plan campaigns and other marketing activities to reach out to customers and meet their specific demands, thus giving the organisation a competitive advantage

Who Should Attend?

Senior members and top management of an organisation who need to thoroughly understand the importance of strategic marketing planning
Investors who need to understand and interpret the marketing plans and strategies of an organisation for future before making investments in a particular firm
Marketing managers who play a major role in id_pelatihanentifying opportunities and threats and framing marketing strategies for the organisation
Other marketing professionals involved in successful execution of the steps and plans set out in the strategic marketing plan
Members of branding agencies responsible for building brand value and reputation
Any other professional who would like to know more about strategic marketing planning

Course Outline

Module 1 – Functions of Marketing

Distribution channels
Financing an enterprise
Market research
Setting prices
Product and service management
Promotional channels
Matching products to customers

Module 2 – Importance of a Marketing Strategy

Streamlining product development
Determining optimal prices
Establishing effective distribution
Assisting with marketing communication
Having organisational impact

Module 3 – Advantages of a Marketing Strategy

Business promotion to a target audience
Good customer understanding
Good business branding

Module 4 – Disadvantages of a Marketing Strategy

Costs of marketing
Time and effort not yielding returns
Limited marketing approach in a dynamic customer market

Module 5 – Activities in Marketing Strategies

Determining customer need through analysis
Modifying existing products/creating new products
Determining the best way to reach potential customers
Creating marketing campaigns
Building customer relationships through follow-up sales campaigns and loyalty programs

Module 6 – Steps in Strategic Marketing Planning

Situation analysis
Defining the id_pelatihaneal customer
Establishing marketing goals
Selecting marketing tools
Decid_pelatihaning and handling budgets and funds

Module 7 – Phases of the Strategic Marketing Process

Planning
Implementation
Control

Module 8 – Factors Necessary for a Successful Implementation Phase

Facts
Features
Needs
Elements
Pitfalls

Module 9 – Strategies to Create Customer Awareness/Want

Demonstrate scarcity
Develop a bond between customer and product
Interact through social media

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General Notes

All our courses can be facilitated as Customized In-House Training course.
Course duration is flexible and the contents can be modified to fit any number of days.
As for Open Enrolment Courses, we offer our clients the flexibility to chose the location, date, and time and our team of experts who are spread around the globe will assist in facilitating the course.
The course fee includes facilitation, training materials, 2 coffee breaks, buffet lunch and a Certificate of successful completion of Training.
FREE Consultation and Coaching provid_pelatihaned during and after the course.

VENUE

Yogyakarta, Jakarta, Bandung, Bogor, Cirebon, Solo, Semarang, Surabaya, Malang, Bali, Lombok, Samarinda, Balikpapan, Banjarmasin, Pontianak, Makassar, Medan, Palembang, Lampung, dll serta Timor Leste, Thailand, Singapore , Kuala Lumpur. (dengan harga dan minimal kuota yang berbeda)